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Keeneland overhauls electronic services

US SALES company Keeneland has unveiled a new range of electronic services – including one that promotes the sale of horses who fail to reach their reserves in the ring – for all of its auctions.

The new Kee-Bid service will allow buyers to submit bids for unsold horses on the Keeneland website. Potential buyers will need to send their bids, along with their contact information, via a link on the results summary page for horses listed as RNA (reserve not attained).

An email including details of the bid amount and the bidder's contact information will be sent to Keeneland officials and to the consignor. If the bid is accepted, the sale will go ahead through Keeneland's sales channels.

The service is similar to the one pioneered by Australian auction house Inglis, which has also been implemented at French sales company Arqana. Its German counterpart BBAG recently announced that it would also be launching an online 'make an offer' facility.

At last week's August yearling sale at Deauville, 33 horses were sold privately for €2,112,500.

Keeneland director of sales Geoffrey Russell said: "The Kee-Bid programme gives buyers the opportunity to purchase a horse that they might have missed in the auction ring.

"Our goal is to initiate a dialogue between an interested buyer and the consignor and promote additional channels for selling horses."

In the autumn, Keeneland will also relaunch its mobile site, m.keeneland.com. The new mobile site will still include the latest results and withdrawals, but will also have new updated Twitter feeds and the prices of the last few horses through the ring.

Keeneland is also aiming to improve the user-friendliness of downloading CSV files of catalogues and results.

 

 

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