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Birch appointed chief executive of NZTM

FORMER Darley Flying Start graduate and Pacemaker editor Andrew Birch has returned to his native country to become chief executive of promotional company New Zealand Thoroughbred Marketing.

Birch, 30, graduated with a degree in marketing and international business before originally joining NZTM as a marketing executive, from which he joined the DarleyFlying Start scheme in 2006.

Over the next two years his management traineeship took in six countries and included working with auction houses Keeneland and Tattersalls.

Birch remained in the UK to become editor ofPacemaker magazine, and following its merger with Thoroughbred Owner Breeder, he became marketing and sales manager to sales agent Jamie Railton.

NZTM chairman Bill Gianotti said: "We are very pleased to welcome Andrew back to New Zealand Thoroughbred Marketing. His global experience, passion for racing and vast array of international contacts makes him the ideal person to promote the New Zealand thoroughbred to the world."

Birch added: ""I've observed a lot internationally over the past few years, so it's exciting to return and use my experience and contacts to promote the New Zealand thoroughbred and our people.

"New Zealand unquestionably has a natural advantage when it comes to breeding and raising thoroughbreds," he added. "It's no surprise to see the New Zealand-bred punch well above its weight on the racetracks of the world."

His immediate international task has been to capitalise on Monday's Curragh success of So You Think, the five-time Group 1 winner in Australia who has joined Aidan O'Brien.




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